The attitude and habit of continually improving is one of the prime differentiators between companies that remain relevant and succeed and those that fall by the wayside in today’s recovering global economy.

"The complacent company is a dead company.  Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent." – Bill Gates, Chairman, Microsoft


Trust Empowers Innovation & Creativity

Innovation is a critical survival skill to spark growth, and trust sparks innovation!  High trust companies are innovative in the products and services they offer customers, and they have strong cultures of innovation, which only thrive in an environment of high trust.

It makes the playing field exceptionally fast. It makes your career and your organization thrive.  When trust is high, the dividend received is like a performance multiplier, elevating and improving innovation and growth in every dimension of your organization and your life.Innovation and creativity demand a number of important conditions to flourish, including information sharing, an absence of caring about who gets the credit, a willingness to take risks, the safety to make mistakes, and the ability to collaborate.  And all of these conditions are the fruits of high trust.
The benefits of innovation are clear: opportunity, revenue growth, and market share. Apple Computer—nearly “dead” a few years ago—completely rejuvenated itself through innovation in the development of the iPod and the iTunes Music Store. Recently, Business Week and The Boston Consulting Group ranked Apple as the most innovative company in the world.
As John Marchica notes in The Accountable Organization:  “Many heralded Apple’s service as a savior of the music industry…With the introduction of iTunes, it appeared that…[Apple CEO Steve] Jobs…finally got it right. “Consumers don’t want to be treated like criminals, and artists don’t want their valuable work stolen,” he remarked.  “The iTunes Music Store offers a ground-breaking solution for both.”
High trust increases value in two dimensions: shareholder value and customer value. High-trust organizations consistently innovate and deliver more value to their customers.
“When you're trying to create things that are new, you have to be prepared to be on the edge of risk." –Michael Eisner
And to risk requires trust . . .


Stephen M. R. Covey

LIVE in 29 cities
March 7th - May 17th

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How Does The Speed of Trust™ Work?

Let's get real. Training alone doesn’t work.  Rather than just teaching principles in a course, The Speed of Trust Transformation Process™ institutionalizes new language and new behavior in the context of real work.  Learn More


The Economic Business Case for Trust

Trust always affects two measurable outcomes – speed and cost.  When trust goes down, speed goes down and cost goes up.  This creates a Trust Tax™.  When trust goes up, speed goes up and cost goes down.  This creates a Trust Dividend™.  It’s that simple, that predictable.  Learn More

All Jobs To Be Done

Employee Engagement
World Class Teams
Mergers and Acquisitions
Culture Transformation
Stronger Partnering
Change Management