Speed of Trust Measurement Tools


We get asked all the time, "Can you measure trust?"
The answer: Yes you can. Trust is a perception. You can measure perception.

Here's what's important:

In addition to measuring trust generally, you also need to measure the components—the root cause. Understanding the specifics regarding "why" we have trust issues is critical. 

For most people, when you’re on a low-trust team, you know it, and you don't need a survey to tell you. However, why the trust level is where it is makes the data relevant and actionable.


When you learn there are certain behaviors like…

  1. we're not talking straight
  2. everyone is spinning
  3. we're not showing respect – everyone is disrespecting each other
  4. we're not extending trust
  5. we're not being accountable

...it allows you to get very explicit and practical in actually moving the needle on trust. You get good at trust, it makes you better at everything else you need to do. 

Think about it… with trust, you’re better able to collaborate, partner, team.

All those things require trust. You can't collaborate with people you don't trust. You don't partner with people you don't trust. How about attracting people, retaining people, engaging people? How about innovating, creating? You need trust. Anything dealing with speed. Leading change. The impact of trust is dramatic and pervasive. It’s something you can’t escape. Trust changes everything.


3 reasons why trust is so vital:


1. Trust is a Multiplier

High trust makes you better at everything else you need to do. Low trust is a diminisher, a diluter, a divisor, a tax. 

2. Trust is an Accelerator

With high trust, you can do everything you need to do, better and faster. Speed is the name of the game today.

3. Trust is an Energizer

High trust energizes everything and everyone. It creates joy, fun, happiness, satisfaction, energy, excitement for everything that you are doing. It engages the culture like nothing else.


Individual Measurement

tQ 360

As a leader, do you trust and inspire your team, or are you perceived as a walking Trust Tax?

The Trust Quotient is a personal 360° assessment sent to direct reports, peers, and boss. This tool is included in the Leading at the Speed of Trust Participant Kit. The leader receives feedback in the context of the 5 Waves of Trust, including their perceived performance relative to the 4 Cores of Credibility and the 13 Behaviors of High Trust. A post-tQ 360 is also included and can be taken 90 days after the original tQ.


Group Measurement

Speed of Trust Indexes

The Speed of Trust Indexes (Organizational Trust Index, Leadership Team Index, Team Trust Index, Stakeholder Trust Index) provide a behavioral baseline of the trust dynamics that exist within a team or organization based upon Self Trust (4 Cores of Credibility), Relationship Trust (13 Behaviors of High Trust), and Organizational Trust. The Speed of Trust Indexes, as well as the Speed of Trust construct itself, have been proven by an outside research firm to be both valid and reliable, and have met all criteria to be accepted as a robust, scientific Structural Equation Model. (click here to see the data). By uncovering the underlying cause of trust, the SOT Indexes provide leaders with visibility into the specific trust gaps which are impacting team and organizational performance.

The Speed of Trust Indexes can be an important component of the Speed of Trust Process. The Speed of Trust Process institutionalizes language and behavior change as the foundation of culture. Often, understanding the current behavioral norms and creating a trust baseline is the first step.




How Do You Measure Trust & Why You Should