Why Trust Matters

Trust Matters

Trust is not merely a soft, social virtue; rather, trust is a pragmatic, hard edged, economic, and actionable asset that you can create. There is a compelling case for trust. Teams and organizations that operate with high trust significantly outperform teams and organizations with low trust—this has been proven in dozens of studies, across a multitude of industries and sectors.

HIGH TRUST is a dividend while low trust is a tax.
High trust is a great “accelerator,” increasing speed and decreasing costs in every dimension. The impact of trust is dramatic and pervasive. It’s something you can’t escape. 

The ability to create trust is the critical leadership competency needed today because it makes you better at everything else you need to do as a leader. High trust is a multiplier.

The Speed of Trust helps organizations better manage change and create high-performing teams that are agile, collaborative, innovative, and engaged. As we have learned: many organizational performance issues are actually "trust issues in disguise."


Increasingly, leaders and organizations today are rallying around an intentional focus on building their culture. They differentiate themselves by it. They compete with it. They focus on having a distinctive culture of winning, or strong values, or safety, innovation, accountability, execution, diversity, performance—or any number of other important areas that are recognized as integral to success. 

Organizations striving to build a winning, sustainable culture are coming to understand that if they don’t have – first and foremost – the foundation of a high-trust culture, all other efforts are insufficient. The data proves this repeatedly.  A culture of high trust plays a preeminent, "different in kind" role on the stage of organizational performance. A high-trust culture is the starting point for any other sustainable cultural modifier. Trust is the operating system, the immune system, the deep water current. Every effective culture relies on trust for its life. A high-trust culture is the lifespring from which all high performing, winning cultures flow. High Trust is an energizer.


Leading at the Speed of Trust® 
Helps leaders and managers at all levels increase their credibility, lead in new ways, and close trust gaps that exist within their team and organization.


On-Demand Solutions
FranklinCovey’s library of bite-sized Web-based learning modules as well as content-based instruction through videos, animation, assessments, exercises, and downloadable toolkits.


Speed of Trust® Foundations
Helps individual contributors collaborate in new ways and learn new skills that help them close trust gaps within their team.


Speed of Trust Measurement Tools 
Provide a behavioral baseline of the trust dynamics that exist for an individual as well as within a team or organization.


FranklinCovey All Access Pass
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